Determining the Factors that Affect University Students and Academicians’ Social Media Usage & Gratifications
By the help of rapid developments in technology and new trends in social media platform, consumers’ behavior on digital platform has started to change. Users adopted a wide range of digital technologies into their communication. It remains unclear why they adopt multiple forms of social media instea...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
Erciyes University
2019-07-01
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Series: | Erciyes iletişim Dergisi |
Subjects: | |
Online Access: | https://dergipark.org.tr/tr/pub/erciyesiletisim/issue/47017/486452 |