FÓRUM - EQUILÍBRIO EM CENA: O QUE APRENDER COM AS PRÁTICAS ORGANIZACIONAIS DAS INDÚSTRIAS CULTURAIS
In this paper we outline five polarities that are shaping organizational practices in cultural industries. First, managers must reconcile expression of artistic values with the economics of mass entertainment. Second, they must seek novelty that differentiates their products without making them fund...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Fundação Getulio Vargas
2009-01-01
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| Series: | RAE: Revista de Administração de Empresas |
| Subjects: | |
| Online Access: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0034-75902009000100004&lng=en&nrm=iso |