Hiring Graduates for Marketing – Advantages, Disadvantages and Competency Requirements
The selection of suitable employees is becoming more and more demanding because of the increasing number of job applicants that want to get into a marketing career. The aim of this contribution is to find out which marketing competencies a competent graduate of economics should possess to be attract...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2021-01-01
|
| Series: | SHS Web of Conferences |
| Subjects: | |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2021/01/shsconf_eccw2020_01004.pdf |