MARKET TOURS, PEDDLER RECEIPTS AND THE SHOPKEEPER GRAPE VINE: AN IMPORT WHOLESALER’S ATTEMPTS TO GAUGE RURAL, AFRICAN CONSUMER DEMAND IN EARLY COLONIAL NORTHWESTERN TANZANIA
This paper examines how early colonial, town-based wholesalers discerned rural African consumer tastes and measured demand for imported goods by focusing on the experience of the O’Swald Mwanza branch from 1906 through 1916. Like many metropolitan firms, O’Swald had extensive experience in the earl...
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| Format: | Article |
| Language: | English |
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Economic & Business History Society
1999-06-01
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| Series: | Essays in Economic and Business History |
| Online Access: | https://www.ebhsoc.org/journal/index.php/ebhs/article/view/307 |