Marketing’s Influence within Companies: Current Issues and their Possible Resolution
Marketing is a fundamental business function which is directly connected to the company’s long-term performance. However, the marketing function seems to be marginalized in many companies. The main reasons for the relatively low power of the marketing function within the private sector are insuffici...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2012-12-01
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| Series: | Studia Commercialia Bratislavensia |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/v10151-012-0012-9 |