Comparative Analysis of Promotion Strategies in the Industry of Energy Drinks in Kosovo
Energy drinks remain one of the most dynamic segments of soft drinks. Recent developments indicate that companies are extending their activities. The fact that the category of energy drinks is so successful is leading to a highly competitive environment. Therefore, to increase profit and to create a...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Felix-Verlag
2016-07-01
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| Series: | ILIRIA International Review |
| Subjects: | |
| Online Access: | http://iliriapublications.org/index.php/iir/article/view/228 |