THE COMMUNICATION MIX ADRESSED TO THE FEMININE SEGMENT. CASE STUDY ON THE ROMANIAN MARKET OF COSMETIC PRODUCTS
Currently, the female segment represents a genuine power in terms of consumer behavior. We can certainly argue that the feminine segment is no longer just a market niche. We can relate to this segment as the majority. To support this idea, we consider the data provided by the National Institute of...
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| Format: | Article |
| Language: | English |
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Academica Brâncuşi
2015-04-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
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| Online Access: | http://www.utgjiu.ro/revista/ec/pdf/2015-02/09_Paicu%201.pdf |