The Influence of Shopping and Gender Differences on Online Shopping
This study aims to analyze the influence of shopping and gender orientation on online shopping, and analyze the differences in shop-ping orientation and online shopping between men and women. The sample in this study were 151 UNIS Tangerang students. The anal-ysis method uses multiple line...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Fakultas Ekonomi Universitas Negeri Jakarta
2019-03-01
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| Series: | Jurnal Pendidikan Ekonomi dan Bisnis (JPEB) |
| Subjects: | |
| Online Access: | http://journal.unj.ac.id/unj/index.php/jpeb/article/view/8952/6792 |