PRESENT STATE AND THE PERSPECTIVES OF SMS MARKETING IN ROMANIA
The SMS (Short Message Service),which emerged at the beginning of the 90s as a result of the telephone services’ need for diversification, it is now used in the communication campaigns involving customized messaging, but also in general messaging campaigns sent both to the existing clients and to...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura Univeristatii "Stefan cel Mare" din Suceava
2014-06-01
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| Series: | USV Annals of Economics and Public Administration |
| Subjects: | |
| Online Access: | http://annals.seap.usv.ro/index.php/annals/article/view/645/642 |