PRESENT STATE AND THE PERSPECTIVES OF SMS MARKETING IN ROMANIA
The SMS (Short Message Service),which emerged at the beginning of the 90s as a result of the telephone services’ need for diversification, it is now used in the communication campaigns involving customized messaging, but also in general messaging campaigns sent both to the existing clients and to...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura Univeristatii "Stefan cel Mare" din Suceava
2014-06-01
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| Series: | USV Annals of Economics and Public Administration |
| Subjects: | |
| Online Access: | http://annals.seap.usv.ro/index.php/annals/article/view/645/642 |
| Summary: | The SMS (Short Message Service),which emerged at the beginning of the 90s as a result of the telephone
services’ need for diversification, it is now used in the communication campaigns involving customized messaging, but
also in general messaging campaigns sent both to the existing clients and to the potential ones. Thus, the SMS became
widely used, turning into one of the most popular instruments of Mobile marketing and, soon becoming a separate
concept named the SMS Marketing.
Although there is the preconception that the mobile marketing and, namely, the SMS marketing is intended to be
used primarily by the big corporations, which have the power and also the availability to invest substantial amounts of
money in this sort of programs, the present paper intends precisely to debunk these preconceptions and, hence, to
present the advantage of such marketing campaigns for the segment consisting of small and middle companies in
Romania. |
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| ISSN: | 2285-3332 2344-3847 |