The Development of Blue Ocean Strategy pattern in Banking Industry (A Case Study of Ilam Of private banks)
The present research is done with the aim of developing blue ocean strategy in banking industry in a quantitative method with practical orientation and comparative approach as a single cross-sectional survey. The population of this research is 837 individuals including all of manager and staff worki...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2014-09-01
|
| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_50724_3be4cfa3ad590d49808b4ca8f425cf4a.pdf |