THE INFLUENCE OF PERCEIVED QUALITY, BRAND IMAGE, AND EMOTIONAL VALUE TOWARDS PURCHASE INTENTION OF CONSINA BACKPACK
This study was conducted to determine the descriptive and empirical impact of perceived quality, brand image and emotional value toward purchase intention. The object of this research was respondents of backpack users in East Jakarta. Methods of data collection using survey methods. Data analysis us...
Main Authors: | , , |
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Format: | Article |
Language: | Indonesian |
Published: |
Universitas Negeri Jakarta
2017-05-01
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Series: | Jurnal Riset Manajemen Sains Indonesia |
Subjects: | |
Online Access: | http://journal.unj.ac.id/unj/index.php/jrmsi/article/view/850/758 |