THE INFLUENCE OF PERCEIVED QUALITY, BRAND IMAGE, AND EMOTIONAL VALUE TOWARDS PURCHASE INTENTION OF CONSINA BACKPACK

THE INFLUENCE OF PERCEIVED QUALITY, BRAND IMAGE, AND EMOTIONAL VALUE TOWARDS PURCHASE INTENTION OF CONSINA BACKPACK

This study was conducted to determine the descriptive and empirical impact of perceived quality, brand image and emotional value toward purchase intention. The object of this research was respondents of backpack users in East Jakarta. Methods of data collection using survey methods. Data analysis us...

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Bibliographic Details
Main Authors: Basrah Saidani, Muh. Sifaul Muztahid, Andrian Haro
Format: Article
Language:Indonesian
Published: Universitas Negeri Jakarta 2017-05-01
Series:Jurnal Riset Manajemen Sains Indonesia
Subjects:
Perceived Quality
Brand Image
Emotional Value
Purchase Intention
Online Access:http://journal.unj.ac.id/unj/index.php/jrmsi/article/view/850/758

Internet

http://journal.unj.ac.id/unj/index.php/jrmsi/article/view/850/758

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