EFFECTS OF BORROWED WORDS AND DIFFERENT WORDINGS ON THE EFFICIENCY OF MARKETING COMMUNICATION MESSAGES - THEORETICAL BACKGROUND OF FUTURE RESEARCH
The aim of this paper is to collect and introduce the related theoretical background, models, and scientific goal of my future research. My aim is to reveal at a further stage of my studies how linguistic snobbery and different wordings influence consumers when choosing specific products. In my rese...
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| Format: | Article |
| Language: | deu |
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University of Oradea
2020-07-01
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| Series: | Annals of the University of Oradea: Economic Science |
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| Online Access: | http://anale.steconomiceuoradea.ro/volume/2020/n1/039.pdf |