An Analysis of the Effect of Utilitarian Values on Shopee E-Commerce Satisfaction and Loyalty with SEM-PLS
This research examines Shopee consumers who have shopped at least once and are students in the Department of Accounting, Faculty of Economics, Pamulang University. The method used was the Structural Equation Modeling-Partial Least Square (SEM-PLS). The purpose of this research was to examine the dir...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Islam Negeri Raden Intan Lampung
2020-05-01
|
| Series: | Desimal |
| Subjects: | |
| Online Access: | http://ejournal.radenintan.ac.id/index.php/desimal/article/view/5939 |