MECHANISM OF INTRODUCTION SOCIALLY-RESPONSIBLE MARKETING IN SYSTEM MANAGEMENTS BY TRADE ENTERPRISE
In the article the mechanism of introduction of the socially-responsible marketing is offered in control system. At his description an author the specific of activity of trade enterprises is taken into account; the best home and foreign works are investigational in the field of the social marketing;...
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| Format: | Article |
| Language: | Russian |
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Inter-regional Institute for Spatial Development
2015-12-01
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| Series: | Krymskij Naučnyj Vestnik |
| Subjects: | |
| Online Access: | http://krvestnik.ru/pub/2015/12/08-Gladkaya.pdf |