From Religious Belief to Intangible Cultural Heritage Tourism: A Case Study of Mazu Belief

Mazu belief was recognized by United Nations Educational, Scientific and Cultural Organization (UNESCO) as the Intangible cultural heritage of Humanity in 2009, which is China’s first world-class folklore intangible cultural heritage. More than 5000 Mazu temples and 200 million tourists who believe...

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Bibliographic Details
Main Authors: Dan Yao, Ke Zhang, Lin Wang, Rob Law, Mu Zhang
Format: Article
Language:English
Published: MDPI AG 2020-05-01
Series:Sustainability
Subjects:
Online Access:https://www.mdpi.com/2071-1050/12/10/4229