Customer perspective on dynamic marketing capability in international hotels of Indonesia during Covid-19: Confirmatory factor analysis

The objective of this study was to validate three independent variables, namely market sensing, learning, targeting and positioning, as to dimensions of dynamic marketing capability (DMC). By developing a theoretical framework, this study demonstrates the importance of three dimensions of DMC. This...

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Bibliographic Details
Main Author: Evo Sampetua Hariandja
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2021-08-01
Series:Innovative Marketing
Subjects:
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/15395/IM_2021_03_Hariandja.pdf