System Dynamics Modelling in CRM: Window Fashions Gallery
The core research issue on which this study focuses is customer relationship management (CRM) in a designated window fashions firm. A system dynamics-based CRM model is developed to help evaluate the effectiveness of CRM in the firm and examine factors affecting customer satisfaction. Different rela...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2010-09-01
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| Series: | International Journal of Engineering Business Management |
| Online Access: | https://doi.org/10.5772/9719 |