Merchandising as a Strategic Tool to Enhance and Spread Intangible Values of Cultural Resources
The design of cultural and environmental goods can aim at valorising both material and immaterial cultural heritage at different scales. Specifically, the merchandising product, which is often the victim of production stereotypes, can instead collaborate with a disruptive force in the construction o...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2018-06-01
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| Series: | Sustainability |
| Subjects: | |
| Online Access: | http://www.mdpi.com/2071-1050/10/7/2122 |