Internal Branding and Brand Commitment: The Role of Years of Experience & Monthly Income
Employee brand commitment has a vital role in their brand supporting behaviors. Therefore, this study is investigated the effect of internal branding Mechanisms on employee brand commitment from the employees’ perspective. This study also is examined the differences in employees’ perspectives on int...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Istanbul Commerce University
2019-05-01
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| Series: | International Journal of Commerce and Finance |
| Subjects: | |
| Online Access: | http://ijcf.ticaret.edu.tr/index.php/ijcf/article/view/111/pdf_76 |