The Philani MOVIE study: a cluster-randomized controlled trial of a mobile video entertainment-education intervention to promote exclusive breastfeeding in South Africa

The Philani MOVIE study: a cluster-randomized controlled trial of a mobile video entertainment-education intervention to promote exclusive breastfeeding in South Africa

Abstract Background In South Africa, rates of exclusive breastfeeding remain low and breastfeeding promotion is a national health priority. Mobile health and narrative entertainment-education are recognized strategies for health promotion. In-home counseling by community health workers (CHWs) is a p...

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Bibliographic Details
Main Authors: Maya Adam, Mark Tomlinson, Ingrid Le Roux, Amnesty E LeFevre, Shannon A McMahon, Jamie Johnston, Angela Kirton, Nokwanele Mbewu, Stacy-Leigh Strydom, Charles Prober, Till Bärnighausen
Format: Article
Language:English
Published: BMC 2019-04-01
Series:BMC Health Services Research
Subjects:
Mobile health
Video
Narrative
Entertainment-education
Community-based
Community health worker
Online Access:http://link.springer.com/article/10.1186/s12913-019-4000-x

Internet

http://link.springer.com/article/10.1186/s12913-019-4000-x

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