LOYALTY PROGRAM AS A KEY TOOL OF CREATION OF CONSUMER VALUE ON THE ELECTRONIC COMMERCIAL MARKET
This article describes the main consumer values in the B2C e-commerce market, as well as the place of loyalty programs among the factors that influence the choice of the online store. The purpose of the research is to reveal the importance of loyalty programs in the context of creating a consumer va...
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| Format: | Article |
| Language: | Russian |
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Real Economy Publishing House
2017-07-01
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| Series: | Стратегии бизнеса |
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| Online Access: | https://www.strategybusiness.ru/jour/article/view/337 |