Digital Marketing in Strategic Management in the Field of the Tourism
The main aspects of using digital marketing tools in strategic management in the field of tourism have considered in the article. The study proved that the marketing strategy of the tourist enterprise is a determining factor in the choice of the main sales channels in the Internet environment. The a...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2021-08-01
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| Series: | Journal of Information Technology Management |
| Subjects: | |
| Online Access: | https://jitm.ut.ac.ir/article_80735_8f3e23e6c434afcbc070d993a00f9178.pdf |