PENGARUH HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN TIKET MASKAPAI CITILINK OLEH WISATAWAN NUSANTARA DI BANDARA NGURAH RAI, BALI

PENGARUH HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN TIKET MASKAPAI CITILINK OLEH WISATAWAN NUSANTARA DI BANDARA NGURAH RAI, BALI

Citilink airlines is one of LCC ( Low Cost Carrier ) flight in Indonesia, under management of Garuda Indonesia and established in 2001. The purpose of this research is to find out the influence of prices and brand images partial and simultaneous with domestic tourits decision to purchase the ticket...

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Bibliographic Details
Main Authors: I Gede Cahaya Adi Putra, I GPB Sasrawan Mananda, Ni Gusti Ayu Susrami Dewi
Format: Article
Language:Indonesian
Published: Universitas Udayana 2017-01-01
Series:Jurnal IPTA
Subjects:
Price, Brand Image, Purchasing Decision, Ticket, Airlines
Online Access:https://ojs.unud.ac.id/index.php/pariwisata/article/view/26986

Internet

https://ojs.unud.ac.id/index.php/pariwisata/article/view/26986

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