Using Grounded Theory: The Case of Political Marketing and Women Candidates in the 2014 Parliamentary Election in the Kingdom of Bahrain

Using Grounded Theory: The Case of Political Marketing and Women Candidates in the 2014 Parliamentary Election in the Kingdom of Bahrain

This paper discusses the process of Grounded Theory (GT) to analyze the behaviors of female candidates in the 2014 Parliamentary Election in the Kingdom of Bahrain (KoB). Women candidates in the 2014 Parliamentary Election used political marketing strategies to win the election. This study uses...

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Bibliographic Details
Main Author: Abdul Wahab Yusuf Al Jawder
Format: Article
Language:English
Published: International School for Social and Business Studies 2019-06-01
Series:International Journal of Management, Knowledge and Learning
Subjects:
grounded theory
political marketing
female candidates
Online Access:https://www.issbs.si/press/ISSN/2232-5697/8_25-42.pdf

Internet

https://www.issbs.si/press/ISSN/2232-5697/8_25-42.pdf

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