Nesnel ve Öznel Bilginin Tüketicilerin Satın Alma Davranışlarına Etkisine Yönelik Bir Araştırma(An Investigation of The Effect of Objective and Subjective Knowledge on Consumers’ Buying Behaviour)
In the growing body of marketing literature on the impact of consumer knowledge on intention to buy, distinction between subjective and objective knowledge has clearly been made. The difference between subjective and objective knowledge may be due to both the definition and measurement process. The...
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| Format: | Article |
| Language: | deu |
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Celal Bayar University
2014-12-01
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| Series: | Yönetim ve Ekonomi |
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| Online Access: | http://www2.bayar.edu.tr/yonetimekonomi/dergi/pdf/C21S22014/199-212.pdf |