Selecting target market by similar measures in interval intuitionistic fuzzy set
The selection of the target market plays vital role in promoting the marketing strategies of companies. We presented is a method for target market selection. We introduce some novel similarity measures between intuitionistic fuzzy sets and the novel similarity measures between interval-valued intui...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Vilnius Gediminas Technical University
2019-06-01
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| Series: | Technological and Economic Development of Economy |
| Subjects: | |
| Online Access: | https://www.bjrbe.vgtu.lt/index.php/TEDE/article/view/10290 |
| Summary: | The selection of the target market plays vital role in promoting the marketing strategies of companies. We presented is a method for target market selection. We introduce some novel similarity measures between intuitionistic fuzzy sets and the novel similarity measures between interval-valued intuitionistic fuzzy sets. They are constructed by combining exponential and other functions. Finally, we introduce a multi-criteria decision making model to select target market by using the novel similarity measure of interval intuitionistic fuzzy sets.
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| ISSN: | 2029-4913 2029-4921 |