METHODS OF TRACKING OFFLINE CONVERSIONS ATTRACTED THROUGH CONTEXTUAL ADVERTISING ON WEB-SITE

Now track online conversion allows analytical system Google Analytics c using the "E-commerce". It is possible to identify which channels and key questions lead sales. This allows you to determine the most effective sources and reallocate the budget well.

Bibliographic Details
Main Author: E. A. Likhacheva
Format: Article
Language:Russian
Published: Real Economy Publishing House 2014-11-01
Series:Стратегии бизнеса
Subjects:
Online Access:https://www.strategybusiness.ru/jour/article/view/58