The impact of E-Marketing in the positioning of Kosovo Banks
The following thesis will present the results of a study on the impact of electronic marketing in bank positioning in Kosovo. As a case study we have selected ProCredit Bank and Raiffeisen Bank which are operating in Kosovo for several years now. Development of information technology has brought ch...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Felix-Verlag
2015-06-01
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| Series: | ILIRIA International Review |
| Subjects: | |
| Online Access: | http://iliriapublications.org/index.php/iir/article/view/5 |