PENGARUH BAURAN PEMASARAN TERHADAP LOYALITAS PELANGGAN MOBIL MEREK ‘HONDA’ DI KOTA DENPASAR

PENGARUH BAURAN PEMASARAN TERHADAP LOYALITAS PELANGGAN MOBIL MEREK ‘HONDA’ DI KOTA DENPASAR

Honda is one of the largest automotive companies in the world from Japan to produce various types of vehicles. Honda implementing the marketing mix as a strategy to increase sales volume and maintaining customer loyalty. This study aimed to describe the effect on customer loyalty marketing mix Hond...

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Bibliographic Details
Main Authors: Gede Hadi Reynaldi, Ni Wayan Sri Suprapti
Format: Article
Language:English
Published: Universitas Udayana 2017-01-01
Series:E-Jurnal Manajemen
Subjects:
product quality, price reasonableness, distribution channels, the credibility of the endorser, customer loyalty
Online Access:https://ojs.unud.ac.id/index.php/Manajemen/article/view/27035

Internet

https://ojs.unud.ac.id/index.php/Manajemen/article/view/27035

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