DETERMINING THE MAIN PARAMETERS OF THE EFFICIENCY OF THE TOURISM MARKET AND HOTEL BUSINESS
The experience of managers, their traditions, analysis of competitors' marketing costs play an important role in the implementation of marketing activities of facilities. Due to the fact that marketing costs make up a significant part of the budget of facilities, it is necessary to monitor the...
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| Format: | Article |
| Language: | English |
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RS Global Sp. z O.O.
2020-12-01
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| Series: | International Journal of Innovative Technologies in Economy |
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| Online Access: | https://rsglobal.pl/index.php/ijite/article/view/1747 |