Communicating Science With YouTube Videos: How Nine Factors Relate to and Affect Video Views

Recent works about science communication through online videos on YouTube have focused mostly on categorization, content description, and the video's approach to scientific themes. However, still little is known about factors affecting science video popularity on the platform. This study aims t...

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Bibliographic Details
Main Authors: Raphaela Martins Velho, Amanda Merian Freitas Mendes, Caio Lucidius Naberezny Azevedo
Format: Article
Language:English
Published: Frontiers Media S.A. 2020-09-01
Series:Frontiers in Communication
Subjects:
Online Access:https://www.frontiersin.org/article/10.3389/fcomm.2020.567606/full