Proposing a New Method for Customer Segmentation Based on Their Level of Loyalty and Defining Appropriate Strategies for Each Segment
The evaluation of customer loyalty have a significant impact on improving business processes. Ordinary methods of customer loyalty evaluation have been designed based on three components including; recency of transactions (R), the frequency of transactions (F) and the monetary value of transactions...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2016-03-01
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| Series: | Journal of Information Technology Management |
| Subjects: | |
| Online Access: | https://jitm.ut.ac.ir/article_55823_0690a07760b6a85fb697d2442a41c252.pdf |