Benefits and barriers to cooperation in the process of building a place’s brand: perspective of tourist region stakeholders in Poland
Research background: Cooperation within the public and the private sectors is one of the conditions for a tourist region to achieve a competitive advantage, and it is one of the most important aspect for building a regional tourist brand. Research studies often raise the issue of tourism cooperation...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Economic Research
2020-06-01
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| Series: | Oeconomia Copernicana |
| Subjects: | |
| Online Access: | http://economic-research.pl/Journals/index.php/oc/article/view/1786 |