Switch preference analysis by the drift vector method
The matrix of switch preference data (e.g. one’s preference for brand j, given that one has already defined his/her first choice for brand i) is not symmetric. The averaging of appropriate off-diagonal proximity entries for such data leads to the loss of information, hence the necessity to use app...
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| Format: | Article |
| Language: | English |
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Lodz University Press
2015-08-01
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| Series: | Acta Universitatis Lodziensis. Folia Oeconomica |
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| Online Access: | https://czasopisma.uni.lodz.pl/foe/article/view/525 |