The Consumer of University Educational Services – A Central Element of Educational Marketing
The marketing of educational services has become both a priority and a challenge, taking into account the technological changes that have arisen from the aspect of the tools and teaching methods used, as well as from the point of view of the requirements on the market manifested by the bearers of la...
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| Format: | Article |
| Language: | English |
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Sciendo
2019-08-01
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| Series: | Studies in Business and Economics |
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| Online Access: | https://doi.org/10.2478/sbe-2019-0023 |