Motive-analysis of TV-Advertising Visual Content
This work presents the methodology and results of a motive-analysis of Russian and Ukrainian TV-advertising visual content. The theoretical basis for this study was the theory of cultural codes by U. Eco and D. Alexander, within the context of which the concept of motive-codes was developed. Motive-...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Russian Academy of Sciences, Federal Center of Theoretical and Applied Sociology
2018-06-01
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| Series: | Социологический журнал |
| Online Access: | http://jour.fnisc.ru/upload/journals/1/articles/5845/submission/proof/5845-61-11162-1-10-20181108.pdf |