Comunicaciones comerciales en España diez años después de la Ley General de Publicidad
The regulation of advertising in Spain is characterized by the complexity and multiplicity of norms in spite of the existence of a General Law on Advertising. This complexity of the normative responds to the complexity of the advertising phenomenon and its mixed nature as a communicative and commerc...
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| Format: | Article |
| Language: | English |
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Universidad de Navarra
1998-01-01
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| Series: | Communication & Society (Formerly Comunicación y Sociedad) |
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| Online Access: | https://revistas.unav.edu/index.php/communication-and-society/article/view/36419 |