Evaluation of Electronic Programme Guide Adoption Using UTAUT2 Based Model
In this paper we describe research in the ways in which consumers reach the information on television programme schedule and what motivates them to use the electronic programme guide service. The research was carried out using the Unified theory of acceptance and use of technology 2 (UTAUT2) model o...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Mechanical Engineering in Slavonski Brod, Faculty of Electrical Engineering in Osijek, Faculty of Civil Engineering in Osijek
2018-01-01
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| Series: | Tehnički Vjesnik |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/298287 |