Upaya Meningkatkan Niat Pembelian Produk Ramah Lingkungan Melalui Nilai, Risiko, dan Kepercayaan Terhadap Produk Hijau
<p><em>Efforts to Improve the Intention of Purchasing Eco-Friendly Products Through Value, Risk, and Trust on Green Products</em></p><p>This study aims to analyze the public perception of value, risk, and trust of green products and developing green marketing model by c...
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| Format: | Article |
| Language: | English |
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Universitas Islam Negeri Syarif Hidayatullah Jakarta
2016-01-01
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| Series: | Etikonomi |
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| Online Access: | http://journal.uinjkt.ac.id/index.php/etikonomi/article/view/2259 |