Agility in consumer retail: Sense-Response Alignment through the eyes of customers
In hyper competition, firms that are agile: sensing and responding better to customer requirements tend to be more successful and achieve supernormal profits. In spite of the widely accepted importance of customer agility, research is limited on this construct. The limited research also has predomin...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Australasian Association for Information Systems
2014-06-01
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| Series: | Australasian Journal of Information Systems |
| Subjects: | |
| Online Access: | http://journal.acs.org.au/index.php/ajis/article/view/866 |