Perceived Justice in Political Marketing: An Exploratory Study
The purpose of this study is to criticize and develop the construct of equity theory within the framework of perceived justice. Specifically, this study aims to investigate perceived justice construct in political marketing perspective. Sample of the research consist of voters of political partie...
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| Format: | Article |
| Language: | English |
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Universitas Indonesia
2011-06-01
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| Series: | Asean Marketing Journal |
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| Online Access: | http://journal.ui.ac.id/index.php/amj/article/view/2021 |