Elements of design and aesthetics on the beer market in Romania. Case Study: Tuborg
Due to the development and modernization of trade, the packaging is a very valuable component of marketing policy, being a carrier of messages to the consumer. Classic elements of design that include any packaging refer to the shape, colour and graphics. The beer market in Romania was marked by o...
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| Format: | Article |
| Language: | English |
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Transilvania University Press
2015-12-01
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| Series: | Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
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| Online Access: | http://webbut.unitbv.ro/BU2015/Series%20V/BILETIN%20I/11_Madar%20A.pdf |