Analisis perbandingan kinerja keuangan perusahaan prospector dan defender (studi pada perusahaan manufaktur yang terdaftar di bursa efek indonesia periode tahun 2010-2012)
In an increasingly competitive conditions, companies are required to develop strategies to create competitive advantage. Miles and Snow devide firm’s strategy into four types, which are prospector, defender, analyzer and reaction, with prospector and defender as the two extremes strategies.The deter...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Mercu Buana Yogyakarta
2015-11-01
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| Series: | JRAMB (Jurnal Riset Akuntansi Mercubuana) |
| Online Access: | http://ejurnal.mercubuana-yogya.ac.id/index.php/akuntansi/article/view/202 |