Recipient’s Personal Standards as a Limitation for Persuasive Effect of Messages (Based on Message-Matching Effect)
The paper presents the results of a sets of experimental studies on the impact of activating the recipient’s personal standards on the persuasiveness of the communication effect. The results obtained in Polish cultural conditions supposed to put into question the adopted in value experience of E. Hi...
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| Format: | Article |
| Language: | English |
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Lodz University Press
2018-02-01
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| Series: | Acta Universitatis Lodziensis. Folia Litteraria Polonica |
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| Online Access: | https://czasopisma.uni.lodz.pl/polonica/article/view/4009 |