A pragmatic approach to the analysis of marketing adaptation to Russian national culture
There are a great number of transnational corporations operating all over the world. All of them are facing the issue of national culture, and cross-cultural difference is of vital importance. Choosing appropriate marketing strategy assures success or failure on the international market. The concept...
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| Format: | Article |
| Language: | English |
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MGIMO University Press
2020-06-01
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| Series: | Дискурс профессиональной коммуникации |
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| Online Access: | https://www.pdc-journal.com/jour/article/view/70 |