Menyoal Elaboration Likelihood Model (ELM) dan Teori Retorika
Abstract: Persuasion is a communication process to establish or change attitudes, which can be understood through theory of Rhetoric and theory of Elaboration Likelihood Model (ELM). This study elaborates these theories in a Public Lecture series which to persuade the students in choosing their conc...
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| Format: | Article |
| Language: | English |
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Universitas Atma Jaya Yogyakarta
2012-06-01
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| Series: | Jurnal Ilmu Komunikasi |
| Online Access: | http://ojs.uajy.ac.id/index.php/jik/article/view/50 |