Exhibitors’ perception of the 2017 Sanganai/Hlanganani World Tourism Expo.
The event management (meetings, incentives, conventions and exhibitions (MICE) industry has been booming of late (Lim and Zhu, 2018) and recording high growths rates over a number of years, as tourism players are prioritizing the product as a way to diversify their tourism offerings. The study conse...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
AfricaJournals
2018-05-01
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Series: | African Journal of Hospitality, Tourism and Leisure |
Subjects: | |
Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_34_vol_7_3__2018.pdf |