Propensity to trust, purchase experience, and trusting beliefs of unfamiliar e-commerce ventures
Trust has become a major issue among online shoppers. This underresearched subject will predictably determine the success or failure of e-commerce vendors. The lack of face-to-face interaction, the inability to inspect goods and services prior to purchase, and the asynchronous exchange of goods and...
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2003-03-01
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| Series: | New England Journal of Entrepreneurship |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/NEJE-06-02-2003-B008/full/pdf?title=propensity-to-trust-purchase-experience-and-trusting-beliefs-of-unfamiliar-e-commerce-ventures |