The Effectiveness of Holistic Marketing and Word-of-Mouth Communication on Purchasing Decision at Pt Asuransi Central Asia Branch Office of Tiang Bendera West Jakarta
Holistic marketing is a marketing concept that defines an overall corporate entity. Word-of-mouth communication is one way to spread rumors. Word-of-mouth communication is also the most ancient marketing strategy that is still widely implemented until now. The objectives of this research are: 1) to...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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International journal of multicultural and multireligious understanding
2019-02-01
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| Series: | International Journal of Multicultural and Multireligious Understanding |
| Subjects: | |
| Online Access: | https://ijmmu.com/index.php/ijmmu/article/view/562 |